The 2025 World of Wipes Innovation Award® was presented to Cookware Care Seasoning Wipes, 100% viscose wipes that offer a convenient, mess-free solution for maintaining cast iron and carbon steel cookware. Infused with non-petrochemical oils and beeswax through a proprietary waterless process, the wipes simplify seasoning while expanding nonwoven applications beyond traditional uses.


Co-founder Jordan Burkey leads innovation at Cookware Care, which is redefining how users care for cast iron and carbon steel cookware. Seasoning Wipes are the industry’s first fully oil-based wipe offering a simple, convenient and mess-free solution using only natural oils and beeswax. This patented product simplifies traditional cookware maintenance while expanding the role of nonwoven technology into the culinary world. By introducing nonwovens beyond hygiene and cleaning applications, Seasoning Wipes has ceated an entirely new category in the wipe market, positioning nonwoven materials as a transformative solution for cookware care.

“Walking into WOW 2025 as a brand-new company, we didn’t know what to expect. From the moment we arrived, the encouragement, curiosity, and warmth of the industry made us feel truly welcome,” said Cookware Care co-founders Jordan and Blaire Burdey. “Connecting with so many knowledgeable and inspiring individuals made winning the World of Wipes Innovation Award® even more meaningful. This recognition validates two years of passion, late nights, and unwavering belief in our vision, and it motivates us to continue growing and getting Seasoning Wipes™ into more hands. We are deeply grateful to INDA and to everyone who showed us such genuine support.”

Fellow finalists Dude Products’ Dude Odor Destroyer XL Flushable Deodorant Wipes and Magnera’s Sontara® EC Green Cotton were also celebrated for their innovation and market potential. Nominations for the 2026 World of Wipes Innovation Awards will open August 7, 2025.